Founder of MRB michael beche Over 30 years of technology media and analyst relations expertise, with a focus on information technology and cybersecurity
New York, January 31, 2023 /PRNewswire/ — MikeWorldWide, a leading independent PR agency, announced today that it has acquired MRB Public Relations, Inc., a boutique technology-focused PR firm recognized as one of the top channel-focused PR firms in the world A research and consulting firm Forrester Research, Inc.
Founder of MRB michael beche and senior staff Angela Tuzzoa 17-year MRB veteran and support staff, will join the global technology practice led by MWW mary brownThe business is growing 174% in 2022, with customers across SaaS, B2B, enterprise, cloud security, fintech, venture-backed startups, media platforms and consumer technology.
“MRB’s deep expertise in the tech industry – leveraging analyst relations and media research technology – will help better communicate our client partner’s value proposition in today’s ever-changing media landscape,” said Michael Kempner, founder and CEO of MikeWorldWide. “Michael’s relationships in the tech media world will be invaluable to our clients and team members as our business continues to grow rapidly.”
Founded in 1992, MRB Public Relations is a media research firm that helps leading businesses work with the broadcast and technology trade media. Specializing in information technology and cybersecurity, MRB has led its clients through numerous lucrative acquisitions and more two billion dollars in terms of funding.
“MRB has had great success building its clients into larger entities, and it is not uncommon for those clients, following significant financing or acquisitions, to want a larger institution with more capacity than we can offer,” said michael beche, CEO or MRB. “Now, these clients can continue to leverage our media relations capabilities, but evolve into other areas such as digital, search and influencer marketing, and leverage a range of innovative artificial intelligence, reporting and analytics tools to upgrade their campaigns.”
“MRB has done a good job of providing coverage for Fortra by ensuring we are part of the critical conversation on cybersecurity,” added Michael Devine, Chief Marketing Officer of Fortra, a provider of cybersecurity software and services, and a longtime MRB customer. “This move allows us to leverage MWW’s global PR network while still retaining the premium small company service we have come to expect from MRB.”
Learn more about MRB Public Relations. company, visit https://mrbpr.com/.
About Mike WorldWide
MikeWorldWide is a leading independent general public relations agency serving global clients in the United States and Europe. It employs more than 230 communications specialists who live at the intersection of consumer brand marketing, technology and corporate reputation. The award-winning firm applies its expertise and caring culture to maximize the potential of each marketing channel through research, strategy, creativity, empathy and insight into customers. It delivers groundbreaking communications for global businesses, corporate leaders and innovative brands driving the creative economy. Open positions at MWW can be found here. To learn more about MikeWorldWide, visit mww.com.
SOURCE MikeWorldWide
